Pantone Color of the Year 2023

Introducing PANTONE 18-1750 Viva Magenta

Brave & Fearless. Powerful & Empowering. Audacious, Full of Wit & Inclusive of All.

Pantone’s Color of The Year, Viva Magenta 18-1750, , vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

"In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength."
– Leatrice Eiseman, Executive Director of Pantone Color Institute

Color of the Year 2023 Promotions

Pantone SMART Color Swatch Card 18-1750 TCX (Viva Magenta)

$14.50

$12.33 (with coupon)

As always, we wanted to celebrate the release of the Color of the Year 2023 with a few Promotions!

Here are our Color of the Year 2023 Promotions (through Friday, December 9th, 2022):

First 25 Orders of ANYTHING Will Get a FREE Color of the Year Swatch Card (a $14.50 dollar value)
All Pantone SWATCHES are 15% Off - Use Coupon Code COY2023 at checkout.
All Pantone Books & Guides are 15% Off - Price Already Reduced on Website.
Questions? Feel free to email at support@columbiaomnistudio.com or call us at (212) 279-9255. We'd love to chat and help you with all your Pantone needs!

CMYK, RGB, and HEX Values

More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization for graphics, fashion and product design.

Listed below are the CMYK, RGB, and HEX values to use for the FHI Colors of the Year AND the best cross reference from the Pantone Matching System (PMS) colors for Graphic Designers. For Print, use CMYK. For Onscreen, use RGB and HEX.

Viva Magenta (18-1750 TCX)

FASHION, HOME, + INTERIORS (FHI - COTTON) PANTONE 18-1750
CMYK for PANTONE 18-1750 TCX simulation: C: 0 \| M: 73 \| Y: 55 \| K: 25
sRGB under D65 for Pantone 18-1750 TCX simulation: sR: 190 \| sG: 52 \| sB: 85
HTML for Pantone 18-1750 TCX: #BE3455

PMS SOLID COATED (INK) PANTONE
CMYK for PANTONE INK C simulation: C: \| M: \| Y: \| K: 0
sRGB under D65 for Pantone INK C simulation: sR: \| sG: \| sB:
HTML for Pantone INK C: #???

Looking for more info about Pantone in general? Check out our Definitive Guide to Pantone with over 17,500 words and 125 images & videos explaining the history behind Pantone, the details of the different systems and products, color science, color trends, and much more!

Palette Exploration

Explore the Magentaverse - As we balance our digital and physical lives, we continue to grow our appreciation for the natural world. The Color of the Year 2023 acknowledges our gravitational pull towards natural colors as movements swell around climate change, sustainability, and land protection.

In this year’s Color of the Year selection process, Pantone observed a heightened appreciation and awareness of nature represented by countless lifestyle trends. We’re incorporating more living things into our homes, such as plants, florals, living walls, and restorative outdoor spaces. We’re finding newfound enjoyment in travel, sports, and outdoor recreation after pausing these activities during the pandemic. We’re more careful to protect our bodies as a result of the public health crises — we look to apply and ingest trusted, life-giving ingredients. All of these lifestyle trends speak to the heartiness of natural forces.