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Pantone Color of the Year 2023

Introducing PANTONE 18-1750 Viva Magenta

Brave & Fearless. Powerful & Empowering. Audacious, Full of Wit & Inclusive of All.

Pantone’s Color of The Year, Viva Magenta 18-1750, , vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

"In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength."
– Leatrice Eiseman, Executive Director of Pantone Color Institute

Color of the Year 2023 Promotions


Pantone SMART Color Swatch Card 18-1750 TCX (Viva Magenta)

$14.50
$12.33 (with coupon)

As always, we wanted to celebrate the release of the Color of the Year 2023 with a few Promotions!

Here are our Color of the Year 2023 Promotions (through Friday, December 9th, 2022):

  • First 25 Orders of ANYTHING Will Get a FREE Color of the Year Swatch Card (a $14.50 dollar value)
  • All Pantone SWATCHES are 15% Off - Use Coupon Code COY2023 at checkout.
  • All Pantone Books & Guides are 15% Off - Price Already Reduced on Website.
  • Questions? Feel free to email at support@columbiaomnistudio.com or call us at (212) 279-9255. We'd love to chat and help you with all your Pantone needs!

CMYK, RGB, and HEX Values


More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization for graphics, fashion and product design.

Listed below are the CMYK, RGB, and HEX values to use for the FHI Colors of the Year AND the best cross reference from the Pantone Matching System (PMS) colors for Graphic Designers. For Print, use CMYK. For Onscreen, use RGB and HEX.

Viva Magenta (18-1750 TCX)

FASHION, HOME, + INTERIORS (FHI - COTTON) PANTONE 18-1750
CMYK for PANTONE 18-1750 TCX simulation:
C: 0 | M: 73 | Y: 55 | K: 25
sRGB under D65 for Pantone 18-1750 TCX simulation:
sR: 190 | sG: 52 | sB: 85
HTML for Pantone 18-1750 TCX:
#BE3455 
PMS SOLID COATED (INK) PANTONE
CMYK for PANTONE INK C simulation:
C: | M: | Y: | K: 0
sRGB under D65 for Pantone INK C simulation:
sR:  | sG:  | sB: 
HTML for Pantone INK C:
#???

Looking for more info about Pantone in general? Check out our Definitive Guide to Pantone with over 17,500 words and 125 images & videos explaining the history behind Pantone, the details of the different systems and products, color science, color trends, and much more!

Palette Exploration


Explore the Magentaverse - As we balance our digital and physical lives, we continue to grow our appreciation for the natural world. The Color of the Year 2023 acknowledges our gravitational pull towards natural colors as movements swell around climate change, sustainability, and land protection.

In this year’s Color of the Year selection process, Pantone observed a heightened appreciation and awareness of nature represented by countless lifestyle trends. We’re incorporating more living things into our homes, such as plants, florals, living walls, and restorative outdoor spaces. We’re finding newfound enjoyment in travel, sports, and outdoor recreation after pausing these activities during the pandemic. We’re more careful to protect our bodies as a result of the public health crises — we look to apply and ingest trusted, life-giving ingredients. All of these lifestyle trends speak to the heartiness of natural forces.

Past Colors of the Year


2023 Pantone Color of the Year - Viva Magenta 18-1750

Viva Magenta
18-1750
2023 Pantone Color of the Year

2022 Pantone Color of the Year - Veri Peri 17-3938

Veri Peri
17-3938
2022 Pantone Color of the Year

2021 Pantone Color of the Year - Ultimate Gray + Illuminating 17-5104

Ultimate Gray + Illuminating
17-5104 & 13-0647
2021 Pantone Color of the Year

2020 Pantone Color of the Year - Classic Blue 19-4052

Classic Blue
19-4052
2020 Pantone Color of the Year

2019 Pantone Color of the Year - Living Coral 16-1546

Living Coral
16-1546
2019 Pantone Color of the Year

2018 Pantone Color of the Year - Ultra Violet 18-3838

Ultra Violet
18-3838
2018 Pantone Color of the Year

2017 Pantone Color of the Year - Greenery 15-0343

Greenery
15-0343
2017 Pantone Color of the Year

2016 Pantone Color of the Year - Rose Quartz 13-1520 and Serenity 15-3919

Rose Quartz & Serenity
13-1520 & 15-3919
2016 Pantone Color of the Year

2015 Pantone Color of the Year - Marsala 18-1438

Marsala
18-1438
2015 Pantone Color of the Year

2014 Pantone Color of the Year - Radiant Orchid 18-3224

Radiant Orchid
18-3224
2014 Pantone Color of the Year

2013 Pantone Color of the Year - Emerald 17-5641

Emerald
17-5641
2013 Pantone Color of the Year

2012 Pantone Color of the Year - TangerineTango 17-1463

TangerineTango
17-1463
2012 Pantone Color of the Year

2011 Pantone Color of the Year - Honeysuckle 18-2120

Honesuckle
18-2120
2011 Pantone Color of the Year

2010 Pantone Color of the Year - Turquoise 15-5519

Turquoise
15-5519
2010 Pantone Color of the Year

2009 Pantone Color of the Year - Mimosa 14-0848

Mimosa
14-0848
2009 Pantone Color of the Year

2008 Pantone Color of the Year - Blue Iris 18-3943

Blue Iris
18-3943
2008 Pantone Color of the Year

2007 Pantone Color of the Year - Chili Pepper 19-1557

Chili Pepper
19-1557
2007 Pantone Color of the Year

2006 Pantone Color of the Year - Sand Dollar 13-1106

Sand Dollar
13-1106
2006 Pantone Color of the Year

2005 Pantone Color of the Year - Blue Turquoise 15-5217

Blue Turquoise
15-5217
2005 Pantone Color of the Year

2004 Pantone Color of the Year - Tigerlily 17-1456

Tigerlily
17-1456
2004 Pantone Color of the Year

2003 Pantone Color of the Year - Aqua Sky 14-4811

Aqua Sky
14-4811
2003 Pantone Color of the Year

2002 Pantone Color of the Year - True Red 19-1664

True Red
19-1664
2002 Pantone Color of the Year

2001 Pantone Color of the Year - Fuchsia Rose 17-2031

Fuchsia Rose
17-2031
2001 Pantone Color of the Year

2000 Pantone Color of the Year - Cerulean 15-4020

Cerulean
15-4020
2000 Pantone Color of the Year

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