In this episode of Columbia Omni Live, Mitch Cole interviews Bruce Wright, North American Sales Manager, Material Digitization at X-Rite.

*The video was broadcasted on Tuesday, July 28th @ 3:00 PM EST on Facebook Live.

In this one-on-one interview we discussed the following topics:

• TAC (Total Appearance Capture)
• Working with 3D Imagery
• How different substrates and lighting conditions change the appearance.
• Understanding the color of an object is only part of the information you need

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